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Why holding companies and not other platforms or under my personal name

Every holding company needs a name to differentiate itself from other holding companies.  
Under holding companies With other platforms (i.e fintech or financial institutions) Under personal name
Your liability is limited to the amount of assets you own in the holding company. You cannot lose more than you put into the holdco You cannot control liability exposure and are subjected to all the liabilities of the platform (i.e financial institution), which is risky if they use leverage Your liability to contribute is endless and can lose more than you put in, especially if you are leveraged
The holding company wholly-owned by you directly accounts for all assets bought and stored The platform accounts for all assets bought on behalf of you on their balance sheet  You directly account for all assets bought and stored
You enjoy zero capital gains and up to zero corporate taxes as a tax resident of Singapore You are exposed to capital gains tax as a tax resident of your country  You are exposed to capital gains tax as a tax resident of your country
You enjoy customized gold investment strategy, in discussion with your board, specific to your risk profile and financial appetite and ambition  You are subjected to the products offered by the platform, which are often limited in choices You make your own investment decisions
You enjoy the lowest acquisition premiums and make risk-free returns provided by your board, which offsets against management fees You are subjected to higher  premiums and management fees You are subjected to higher premiums
You see and claim the amount of assets you own when you sign off on financial statements every year Platforms stake claim on your assets in the same moat as deposits held by banks You keep your own record of assets ownerships
Your holding company will never freeze assets from you  Platform may freeze assets at any time, especially if they want to limit withdrawals You may have your personal assets frozen during criminal or bankruptcy proceedings

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